TEXT
It is said that great personalities almost always accept voluntary suffering because of the suffering of people in general. This is considered the highest method of worshiping the Supreme Personality of Godhead, who is present in everyone’s heart.
PURPORT
Here is an explanation of how those engaged in activities for the welfare of others are very quickly recognized by the Supreme Personality of Godhead. The Lord says in Bhagavad-gita (18.68-69), ya idam paramam guhyam mad-bhaktesv abhidhasyati… na ca tasman manusyesu kascin me priya-krttamah: “One who preaches the message of Bhagavad-gita to My devotees is most dear to Me. No one
can excel him in satisfying Me by worship.” There are different kinds of welfare activities in this material world, but the supreme welfare activity is the spreading of Krsna consciousness. Other welfare activities cannot be effective, for the laws of nature and the results of karma cannot be checked…. If one tries to spread Krsna consciousness all over the world, he should be understood to be performing the best welfare activity. The Lord is automatically very pleased with him. If the Lord is pleased with him, what is left for him to achieve? If one has been recognized by the Lord, even if he does not ask the Lord for anything, the Lord, who is within everyone, supplies him whatever he wants…. The best welfare activity is raising people to the platform of Krsna consciousness, since the conditioned souls are suffering only for want of Krsna consciousness…. All the sastras conclude, therefore, that spreading the Krsna consciousness movement is the best welfare activity in the world. Because of the ultimate benefit this bestows upon people in general, the Lord very quickly recognizes such service performed by a devotee.
Srimad-Bhagavatam 8.7.44 rendered by Srila Prabhupada