We have substance, no need for tricks
Posted on December 19, 2014
Your idea for 5 different articles in BTG monthly is very nice. I like your "topical articles" also. Keep them simple and Krishna Conscious, avoiding too much bending to the public taste, but if they are appropriate to current problems, then it is nice proposal. Rayarama tried this too, but his style was not very appealing to me. Actually, people are seeking after transcendental reading matter more and more, so if we stick to our standard, as I have given you, then there is no doubt they will come to read our magazines in great numbers. Now make it very attractive, with our KC subject matter as you have outlined, and our BTG will be very much in demand, without further changes. I have seen one Christian newspaper which is trying to attract the readers by resort to fashionable phrases and materialistic
themes of mass public interest -- simply because they have not got any real substance for attracting, they offer what they think the public might like, such as sex, crimes, amusements, like that. That is not our method. We have got such stock of real substance that alone it is sufficient to capture the readers, without such ordinary tricks and commercial formulas.
From Srila Prabhupada's letter to Satsvarupa -- Bombay 17 December, 1971